Cracking the Code: Jobs To Be Done in HR

Because Nobody 'Hires' a Coffee Just for Kicks

Introduction: Why JTBD Matters in HR, People Products, and Employee Experience

Creating meaningful employee experiences and awesome people products isn’t about adding more bells and whistles. It’s about getting to the root of what employees are really trying to achieve. This is where Jobs-to-Be-Done (JTBD) come in.

I am going to write this as direct as po…